Customer loyalty is a critical factor in today’s market. Adding new clients and initiating a sale is the first step, but it is no longer enough to ensure success in the long run. A business needs to show the customer they are valued and important to keep them coming back.
There are THREE KEY STEPS to secure that loyalty.
1) Personalization Counts
Today’s markets are tough. With a wealth of knowledge at our fingertips, most clients are knowledgeable and savvy. Each sale requires more than just a good product. A sophisticated customer comes with higher expectations. Your client wants to feel like they matter. People are inundated with emails and marketing that is sent out to the masses. Show your customer you have put thought into your sales and made it about them. Customize recommendations depending on their unique needs. It takes more time and work but, in the end, the customer will recognize that you have put the extra effort in and come back again and again.
2) Be Creative With Your Perks
Offering perks to customers is nothing new. It has been going on for years. But it is still an effective way to gain and retain customer loyalty. So how do you differentiate yourself? Easy—make your perks better. This doesn’t necessarily mean they get bigger bonuses at a higher cost. But it does mean they will look out for something worthwhile. Be creative. Some companies have begun to partner with other businesses. They offer discounts to each other’s clients, for example. There is another successful trend on the rise, based on increasing the perks with higher frequency usage—tiered bonuses. But regardless of what the specific perks are, make them attainable and worthwhile. When people feel like they’re getting a good deal, they tell their friends about it. It’s a great way to bump up your client list.
3) Communication Also Means Listening
People like to be heard. It is instinctual. Give your customers a platform to communicate with you that is accessible and easy to use. Take the time to find out customers priorities and listen to them. A strong relationship requires you to be tapped into the needs of your clients. It is as simple as that. In order to feel valued, you must feel like you are being listened to. Good relationships bring referrals. As straightforward as this sounds, it is often overlooked. Maximize the latest technology to save money and it will remain an efficient and effective tool.
Client loyalty is simple, but not easy. You must make customer service a priority from day one to day one hundred. When a business relies strictly on initial sales, they may lose the tremendous impact long-term loyalty can have on lasting success. Get to know your customer and what they are looking for. Consider how you can incorporate their needs into your product or service. In the end, you will strengthen existing relationships and secure future success.
AR Business Brokers is a team of professional business brokers who are ready to help you manage buying or selling your business. We are located in Mississauga and we specialize in buying and selling businesses in the GTA. Satisfied clients are our greatest achievement – we are always here to help. Contact us today to get started.